Nike @ Chicago Marathon
Carpentry
For the Chicago Marathon, Nike launched a dual-location brand activation designed to engage both amateur and elite runners. The installation featured oversized typography, bold graphic walls, and interactive zones that highlighted Nike’s latest performance products while celebrating the culture of running.
The design mixed large-scale outdoor structures with modular scenic builds, creating moments that were both visually striking and highly photogenic. From illuminated red walls to immersive product displays, the activation transformed the marathon grounds into an energetic brand environment that echoed the intensity of race day.
Work completed while employed as a carpenter at MadeFirst West
Chicago, IL
Images sourced from MadeFirst West